My Story
I spent 25 years leading commercial and marketing operations at Telefónica and Western Union across LATAM, Peru, Colombia, Ecuador, Chile, Bolivia, Paraguay, Uruguay, Panamá, Dominican Republic and Venezuela I built and led teams of over 500 people, opened new markets, transformed companies, developed distribution channels, and learned firsthand what separates companies that successfully scale in Latam from those that don't.
Today I work independently with companies that want to make that journey — with fewer mistakes and more speed.
Latin America is not one market. It’s a network of trust-based ecosystems.
Core Values
[01]
Deep Collaboration
Every country or market is different; things can change in a matter of days. I'll help you understand it.
[02]
Expertise
With more than two decades of experience in LATAM, I offer deep market knowledge.
[03]
Tailored Solutions
No two clients are alike. Every strategy is built around your goals, risk tolerance and circumstances.
Professional Experience
2024 – Present
2023 – Present
2015 – 2025
1999 – 2015
Market Entry Advisor
Helping companies to enter LATAM.
Market Entry Advisor
Helping companies to enter LATAM.
Regional Leader (Marketing and Commercial) - Western Union
Carrying out its own operations as well as those of master agents in the region.
Manager (Marketing and Commercial) - Telefonica
Bringing technology to millions of homes, experiencing the market transformation firsthand.
Jamsen Pantigoso
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